CLASSIFICATION AND POTENTIAL OF ADVERTISING ON SOCIAL NETWORKS
Journal Title: IJAR-Indian Journal of Applied Research - Year 2018, Vol 8, Issue 6
Abstract
The advertising exertions in social networks is developing each year. Meanwhile their presence in the late 1990s Social Network Web Sites were measured as a uniform gathering. The main separation factors were the quantity of clients and the measure of traffic went through the site. This paper classifies the existing web sites into four major categories: Broadcast Social Networks, Content Social Networks, Pure Social Networks and Grouped Social Networks. It establishes the potential outcomes of advertising in every one of these groups and additionally the inconveniences of utilizing the sites of the specific group for the advertising purposes.
Authors and Affiliations
Meena Zenith. N, Radhika. R
Keywords
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