Cognitive Diversity: Real Fuel for Growth Engine with Sustainable Future
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
Diversity is the art of thinking independently together, as defined by Malcolm Forbes. The idea behind its significance lies in the fact that the strength lies in differences and not in similarities. It is widely presumed and even followed by many companies across the world that presence of diversity among the people is helpful in improving business performance. Thereby, there is a trend, particularly during last one decade to adapt diversity among their employees, leadership and even customers. This needs to be substantiated with carefully crafted inclusion. But, a study carried out and reported in Harvard Business Review (HBR) claims to have found no correlation between general diversity factors like age, ethnicity and gender and business performance. However, the same study speaks about ‘Cognitive Diversity’ and its effects on business performance. In this paper, the Author has discussed the significance of general Diversity and their mapping with Inclusion for better business performance. The importance of creating scope for Cognitive Diversity blended with psychological safety among the employees appears to be the fuel for business growth engine with sustainable future.
Authors and Affiliations
Ms. Nida Khan
Keywords
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- EP ID EP422286
- DOI 10.9790/487X-2012023338.
- Views 59
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