COGNITIVE MAP AS AN PROJECTING INSTRUMENT OF COMMUNES’ INTEGRATED TOURIST PRODUCT
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2014, Vol 15, Issue 1
Abstract
This paper shows the use of cognitive method as an instrument supporting integrated projecting of tourist territorial product. An author of that elaboration tries to answer the following questions:- Why is there a necessity to find approach to project the comunes’tourist integrated product?- What applicative value the good practices have in management with tourist integrated product of communes?- What advantages and disadvantages arise at using the cognitive map as the proposition in projecting of tourist integrated product of communes?Cognitive map is a solution coming from the humanities which are commonly know as connotation map. It is solution basing upon cause-effect connotations but more complex than those ones used in economical sciences. Cognitive map enables searching for the dependences among conditionings of surveyed occurrence in statistic and dynamic grasp.
Authors and Affiliations
Hanna Godlewska-Majkowska
Keywords
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