Subsystems of personnel marketing in companies
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2016, Vol 17, Issue 3
Abstract
In many small and medium enterprises the work of human resources units is undergoing gradual change from typical administration of documents towards active management of personnel and its qualifications. As a result, human capital becomes the most significant resource. Due to applying a proper approach towards employees and providing them with opportunities to develop and realise themselves professionally, activities undertaken within the two integrated subsystems may lead to maintaining or increasing competitiveness of a company on the domestic and foreign markets. This depends not only on labour costs but to a much larger extent on production efficiency, which in turn is closely related to technological and organisational improvements as well as personnel policy. In fact, high productivity/efficiency depends first and foremost on highly qualified human resources. This means that employees not only are well educated but also are able to perform various professions, willingly improve their qualifications and display high work ethics.
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Jadwiga Synowiec
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