Collaboration between Consumers and Companies in Generating Ideas for Product Development
Journal Title: International Conference on Marketing and Business Development - Year 2017, Vol 0, Issue 1
Abstract
The development of modern society and the achievements in the field of technologies have led to changes in the interaction between companies and consumers. Nowadays, companies and organizations can use Internet technologies in order to reach their customers in a new and different way. This paper dwells on a research of the forms of cooperation between companies and consumers within the framework of digital domain in the foodstuff manufacturing sector in Bulgaria. The research aims to demonstrate how companies can improve the contact with their consumers by using innovative online platforms for generation of ideas thus creating new and differentiated products meeting the expectations of customers. These platforms allow business organizations to interact with their consumers and make them committed to their business. The present article is funded under Project №182/2016.
Authors and Affiliations
Antoniya Boykova
Keywords
Related Articles
- EP ID EP269866
- DOI -
- Views 81
- Downloads 0
Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication
to social influence is expressed by inclination for fulfilling others’ expectations, as well as by tendency to acquire information on products through observation of other people’s behaviour, and collecting opinions from...
The Impact of Packaging Design on Health Product Perceptions
Packaging design has been studied in a variety of contexts but findings remain inconsistent, particularly on the impact of individual elements (e.g. Mitchell & Papvassiliou, 1999; Becker, Rompay, Schifferstein and Galetz...
The Importance of Similarity and Expertise of the Information Source in the Word-Of-Mouth Communication Process
Credibility is the extent to which the recipient sees the source as having appropriate knowledge, skills and experience and believe it as the transferor impartial, objective information. Source perceived as credible in a...
Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company
In this article, we aim to develop a theoretical presentation about the concept of direct marketing strategy in all its forms, tools and techniques used for the development and implementation of direct marketing strategi...
Market and Competitive Determinants of Strategy in the Process of Strategic Analysis – Toward Comprehensive and Integrated Approach
Key methodological problems, involving the process of analysis and selection strategies, now include: 1) high variability (dynamics) of a macro and microeconomic environment, 2) excess information and the ability to make...