COLLABORATION BETWEEN SMALL RETAIL STORES AND SUPPLIERS OF FOOD PRODUCTS
Journal Title: EKONOMSKI VJESNIK / ECONVIEWS Review of contemporary business, entrepreneurship and economic issues - Year 2017, Vol 0, Issue 2
Abstract
Small grocery stores are forced to look for ways to retain customers. One possibility is through collaboration with suppliers. Therefore, the aim of this research was to determine the forms of collaboration between small Czech grocery stores and suppliers and to specify the differences in this collaboration depending on store location and the possible affiliation of the store with a retail chain. To achieve this goal, quantitative research was carried out among 65 Czech retail stores using face-to-face interviews with predetermined questions. Collaboration was assessed on the basis of four criteria defined by the authors. It was found that the most frequently occurring element of collaboration was the provision of trade credit to retailers – less often, long-term contracts and synchronization of replenishment. The least used was information sharing. The research results show that the form of collaboration is significantly affected by customer value. Therefore, the level of collaboration can be improved by building horizontally interconnected retail chains. The paper enriches theoretical knowledge by specifying possible elements of collaboration between small retail stores and suppliers and mapping the frequency of their implementation.
Authors and Affiliations
Lenka Branska, Michal Paták, Zuzana Pecinová
Keywords
Related Articles
- EP ID EP253430
- DOI -
- Views 90
- Downloads 0
Importance of promoting quality of life of elderly people under the influence of globalization
Today, globalization is perceived as a world without borders. Everything that is being created has started to reflect globally. Precisely because of this, globalization has multiple effects on the aging processes, increa...
Predicting students unethical behaviour: Do attitudes lead towards intentions?
In the last several years, the amount of research on the lack of academic integrity and unethical behaviour of students has increased. On the one hand, technological development has spurred unethical behaviour, while on...
PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION
Differentiation is a way for gaining a sustainable competitive advantage or achieving a market position which enables companies to satisfy customers’ needs better than the competition. Differentiation can manifest itself...
Imovina dužnika i imenovanja upravitelja u stečajnim postupcima u Republici Hrvatskoj
Ovaj rad nastoji ispitati koliko iznose imovine dužnika u stečajnim postupcima u Republici Hrvatskoj u suodnosu s imenovanjima voditelja stečajnih postupaka. Ciljevi i svrha rada su pružanje dinamičko-analitičkog prikaza...
TESTING THE FACTOR PROPORTIONS MODEL FOR CROATIA
The factor proportions model is one of the main models in international trade theory. It was developed by Swedish economists Eli Heckscher and Bertil Ohlin in the early 1920’s. Based on the merchandise trade data between...