COMMERCIAL ADS PRERARED FOR THE COVID-19 OUTBREAK A REVIEW ON
Journal Title: Journal of Turkey Media Academy - Year 2021, Vol 1, Issue 1
Abstract
Currently, crises come to the median at frequent intervals and in such a way that they affect the entire world. These crises affect both members of society and firms. In order to reduce the impact of the crisis and ensure the continuity of consumption, companies have started to change their communication patterns and rhetoric in their advertising. One of these crises that has changed has been the covid-19 epidemic, which appeared in China in January 2020 and affected the entire world. With the epidemic, people's daily routines and forms of consumption have changed. In addition, commercial companies have started to publish advertisements that they associate with the epidemic in order to maintain consumption, remind themselves of the consumer audience and increase their prestige by ensuring the continuity of production. How commercial firms advertise to influence consumer audiences by changing their advertising strategies and communication methods in the Covid-19 epidemic is a problem of the study. Commercial firms to reveal changing patterns of communication with the crisis rhetoric and discourse analysis method was used to study the main purpose of this Covid-19 outbreak is changing the idea is to reveal the discourses identify and commercial ads. Posted on YouTube as a result of this study which examined their ads commercial companies, firms can change their forms of communication and rhetoric with the crisis, and the crisis of the ads created with the conditions that made up the rhetoric and images used appropriate to the pandemic, and promoting commercial products and services that you add to them was observed.
Authors and Affiliations
İbrahim Bal
Keywords
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- EP ID EP694568
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