THE 8 MARCH SHARINGS OF POLITICAL LEADERS OF TURKEY: ANALYSIS OF CONTENTS IN OFFICIAL TWITTER ACCOUNTS
Journal Title: Journal of Turkey Media Academy - Year 2021, Vol 1, Issue 1
Abstract
Political leaders use information communication technologies (ICT) to realize political communication and reach their masses. Leaders use social media effectively both in special days and in their struggle in the political arena. However, political leaders are effective in informing and influencing their target audiences through the visuals, content and messages they share on the social platform. In this context, the contents shared by the leaders provide success in terms of having a say in the political arena. In Turkey’s politics, the content shared by the leaders on social media is important for the peaople who follow and like them and share their comments. This study covers the leaders’ sharing on “International Women’s Day (March 8)”. The purpose of this study is to determine to what extent the leaders of political parties in the Grand National Assembly of Turkey benefit from new communication opportunities provided by Twitter and whether they interact actively with its users. For this purpose, the tweets that the leaders share on their official Twitter accounts on International Women’s Day (March 8) are evaluated with qualitative and quantitative content analysis method based on social media data. In this research it is tried to find answer to the following questions: What are the contents of the March 8 Tweet of politicians? What was the attitude of the followers to these tweets? What content is supported by the international Women’s Day (March 8) celebration messages? Did the followers of the leaders interact with the messages of celebration and what are the headings of the followers comments to these tweets? Accordingly, general user comments on leaders’ tweets are also examined through quantitave coding based on quantative data. The results are interpreted by transferring the tables to the coding table. In the light of the data in the coding table, it is planned to provide a framework for the sharing of leaders and their communication with commenting followers.
Authors and Affiliations
Onur Tos, Ebru Dıvrak
Keywords
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