COMMUNICATION OF SLOVAK UNIVERSITIES TOWARDS PROSPECTIVE STUDENTS VIA SOCIAL MEDIA
Journal Title: Megatrendy a médiá - Year 2016, Vol 3, Issue 1
Abstract
The paper is part of a complex study focused on the online communication of Slovak colleges and universities. It refers to the target group of potential applicants reached via social media and websites which are one of the most important communication channels in the Internet era. We analysed information about “Open days” events that are supposed to provide the overall view at study programs, student life, technological and material equipment, programs for studying abroad and praxis opportunities.
Authors and Affiliations
Dáša Mužíková, Veronika Pizano
Keywords
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