THE CASE STUDY OF IMPLEMENTATION OF CSR IN CREATIVE INDUSTRY
Journal Title: Megatrendy a médiá - Year 2016, Vol 3, Issue 1
Abstract
The aim of this paper is to analyze implementation of the Corporate Social Responsibility by small and medium-sized organisations in creative industry using the CSR Canvas. The CSR Canvas was developed specifically for organizations of this size and is based on results from the empirical research of which results were periodically presented on several CPCI conferences. The Canvas helps to develop and implement new CSR activities as well as measure their impact, doing so it promotes proactive approach to CSR which is crucial for small and medium-sized organization. It was proven by several studies that only proactive approach enables these organizations to gain benefits coming from implementation of CSR. The paper analyzes a case study by using the method of qualitative data analysis. The case study shows not only the implementation of CSR but also the results and benefits of these activities, which is important for the long term performance. The implications help to promote positive effects of CSR for SMEs and it also helps to understand how SMEs from creative industry make their decisions about CSR.
Authors and Affiliations
Ondřej Pešek, Jan Mísař, Jitka Srpová
Keywords
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