COMMUNICATION POLICY OF SELECTED EDUCATIONAL INSTITUTIONS IN THE CONTEXT OF ANALYSIS OF FAMILIARITY AND FAVOURABLE ATTITUDES
Journal Title: Polish Journal of Management Studies - Year 2011, Vol 3, Issue 1
Abstract
The article discusses the communication policy of the selected educational institutions in the region of Eastern Slovakia in the context of the analysis of potential customers’ - secondary school students’ familiarity with the institutions and favourable attitudes towards them. It monitors the attitudes of the above mentioned subjects towards the faculties of the selected higher education institutions putting the emphasis on finding and meeting their needs for information. It also focuses its attention on defining further target segments and meeting their needs for information resources by means of selecting tools of communication policy and their appropriate combination.<br/><br/>
Authors and Affiliations
Martina Ferencová, Jana Jurková
Keywords
Related Articles
- EP ID EP518415
- DOI -
- Views 83
- Downloads 0
GLOBALIZING PRODUCTION NETWORKS
The emergence of globalization processes and transnational market integration has become a more and more challenging issue for scientific research in many fields, also and in particular within management science. Against...
Competitive Advantages through IT-Enabled Supply Chain Management (SCM) Context
The primary aim of this study is to investigate the effect of IT-enabled supply chain on the operational and strategic benefits, which eventually ensures firms competitive advantages. A conceptual model was developed bas...
HUMAN RESOURCES MANAGEMENT PRACTICES AND ORGANIZATIONAL EXCELLENCE IN PUBLIC ORGNIZATIONS
This paper studies the impact of human resources management practices on organizational excellence in Sudanese public organizations. The descriptive and analytical methods were used.The research community included all em...
MARKETING INSTRUMENTARIUM IN THE PROCESS OF ACCEPTING PROJECTS FOR DEVELOPMENTAL ACCELERATION IN BACK-WARDED REGIONS
The aim of the study is to present and describe a possible interaction between currently en vogue economic spheres – project management and marketing. On the basis of the research carried out, the authors identify key el...
Management Concerns for Social Media Usage: Moderating Role of Trust in Saudi Communication Sector
This study sought to examine the relationship between predictors of social media application usage; these constructs include management concerns usefulness, ease of use, effectiveness of collaboration and communication a...