Management Concerns for Social Media Usage: Moderating Role of Trust in Saudi Communication Sector
Journal Title: Polish Journal of Management Studies - Year 2019, Vol 19, Issue 1
Abstract
This study sought to examine the relationship between predictors of social media application usage; these constructs include management concerns usefulness, ease of use, effectiveness of collaboration and communication among communication sector of Saudi Arabia with moderating role of trust on tendency towards usage of social media tools as latest technology advancements. Self-administrated questionnaire was used for data collection from Saudi communication sector. Relationships and proposed framework were examined by using SMART-PLS. Relationship was examined and found significant relation between constructs, but moderating role of trust was not significant. Future research should examine other forms of spontaneous workplace behaviors towards social media usage. This study provides what is perhaps the first empirical test of the joint contribution of usefulness, ease of use, effective collaboration and communication with moderating role of trust on adoption and tendency of social media usage in Saudi context.<br/><br/>
Authors and Affiliations
Wael Basri
Keywords
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- EP ID EP599939
- DOI 10.17512/pjms.2019.19.1.05
- Views 58
- Downloads 0
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