COMMUNICATIVE ELEMENTS IN THE MARKETING SYSTEM OF BUSINESS ENTITIES
Journal Title: Економіка та суспільство - Year 2017, Vol 12, Issue
Abstract
The main components of the communicational marketing system and their general characteristic are considered in the article. The discussion questions concerning to the definition of the communicative elements in the marketing system are analyzed. It was shown the necessity of using integrated system of marketing communications in order to strengthen the communicative influence at the enterprises.
Authors and Affiliations
Н. В. Бутко
Keywords
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- EP ID EP616115
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