Community-based enterprise export strategy success: Thailand’s OTOP branding program
Journal Title: Business and Economic Horizons - Year 2017, Vol 13, Issue 3
Abstract
Thailand’s One Tambon One Product (OTOP) branded handicraft and food export program in 2016 reached nearly US$3billion, with products coming from approximately 6,000 community-based enterprises (CBE) and small-medium enterprises (SME) countrywide. The OTOP movement is a global program, with communities in China, Malawi, South Africa, Thailand, Laos, and the Philippines. This study examined the influences of perceived quality, competitiveness, trust, and distribution satisfaction on entrepreneurial export performance strategy using the OTOP product brand. Structural equation modeling used LISREL Version 9.1 to conduct a confirmatory factor analysis and test the hypothesized inter-relationships on the variables influencing export performance strategy. Results showed that product quality, trust, distribution capability, and competitiveness are important factors influencing export performance strategy. It was also interesting to note that the majority of the 500 entrepreneurs (94.4%) either owned or worked in groups that had 50 or less employees.
Authors and Affiliations
Vipada Sitabutr, Samart Deebhijarn
Keywords
Related Articles
- EP ID EP450804
- DOI 10.15208/beh.2017.27
- Views 61
- Downloads 0
Learning organization: a fine example of a management fad
The management theories of no practical value are known as management fads. One of those management fads - which is the focus of this research – is learning organization. There is sufficient evidence in English literatur...
Corruption awareness and ethical decision making in Indonesia
In countries with high susceptibility to corruption, internal government auditors play an important role in combating and mitigating the corruption problem. Since corruption is unethical behavior, government internal aud...
Assessing the financial security of the engineering enterprises as preconditions of application of anti-crisis management: practical aspect
Today, engineering enterprises in Ukraine are experiencing poor development. The crisis development of many domestic engineering enterprises is reinforced by both internal and external factors, so it is critical to devel...
Forecasting on the long-term sustainability of the employees provident fund in Malaysia via the Box-Jenkins’ ARIMA model
This study employs the use of Box-Jenkins’ ARIMA (1,1,0) model for the estimation and forecasts based on the annual data of EPF balances, which serve as a proxy to EPF sustainability, together with the yearly data of pos...
Does foreign direct investment reduce poverty? The case of Latin America in the twenty-first century
Over the last decades, foreign direct investment flows to Latin America have grown dramatically. Yet, there is no consensus on whether the region has actually benefited from such trend or not. Specifically, regarding the...