Community Development through Food Tourism: Exploring the Utilization of Local Food as Community Development at Rural Destination in Malaysia
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 10
Abstract
Many regions have recognized local foods as icons of their countries and act as one of important attributes of developing a destination. The availability of local foods provides travellers and local consumers with positive memorable experiences. Tourism destinations are competing to promote food tourism which is an emerging segment in the tourism industry. In this regard, rural destination is no exception. From the tourism perspective, rural destinations mainly focused on nature, historical sites, and practices of host community, landscape and cultural heritage as well as local food products. There are many benefits highlighting local food product as tourist attraction at rural destination. The importance of local foods at rural destinations to develop connection to the place, create diverse tourists’ experience, and provide financial support to the local community well-being cannot be underestimated. Furthermore, in the context of rural area local food is considered as a symbol and practices of traditional culture heritage of the people. For instance, by participating in local food activities, tourists will have the opportunity to experience different local cultures and practices. Key stakeholders and relevant authorities of rural destinations must aware the advantage of local foods in promoting their destinations and the contribution to the local economy. By integrating local foods in rural destinations will help to strengthen destinations’ sustainability competitiveness. However, without support from the local community, it will be impossible to promote the destinations. Technically, local community’s participant is important to promote any tourism products particularly in rural destinations, as local communities can reflect the surroundings and how they can work together to benefit the community and visitors. Therefore, this conceptual paper explores the viability of the community of a rural destination using local foods as determinants towards rural tourism destination development.
Authors and Affiliations
Mohd Nazri Abdul Raji, Shahrim Ab. Karim, Mohd Mursyid Arshad, Farah Adibah Che Ishak
Keywords
Related Articles
- EP ID EP573448
- DOI 10.6007/IJARBSS/v8-i10/4791
- Views 54
- Downloads 0
Measuring Factors Affecting the Autonomy of Nurses Work
Research Aim: The research aimed to examine the factors that affecting the autonomy of nurses' work. Method: A cross sectional descriptive design was conducted in two of public hospitalsin KSA using a developed questionn...
Malay Customs According to Islamic Perspective
It can be said that each race in the world has its own customs. That also applies to Malay community. They are rich in various customs such as adat sebenar (genuine customs), adat teradat (communal customs), adat yang di...
Model Proposal for Islamic Supervisory Boards in Financial Institutions
Islamic finance is a sector with growth potential. Muslims with religious sensitivity have started to bring their savings which used to be idle into the economy through the participatory banking, trusting them operating...
Affective Need of ICT in Improving Business Performance among Malay Women Entrepreneur
Information Technology and Communication (ICT) industry is actively growing globally. This development also contributes to ICT usage in areas of business that becomes one of the sources in national economic growth. In co...
A Review on Generational Differences and Work-related Attitude
Over the years, there is a growing attention on generational differences and work attitudes among academician and practitioners. Researchers have investigated generational differences on organizational commitment, job sa...