Comparative Analysis of Brand Performance and Financial Gains a Case Study of Nike, Adidas and Puma
Journal Title: International Journal of Humanities and Social Science Invention - Year 2017, Vol 6, Issue 1
Abstract
Digital marketing is a term for interactive marketing using digital techniques. The main objective is to create brand awareness and to raise sales. This paper finds the effects of mobile marketing of sportswear companies (Nike, Adidas and Puma) by the comparison of their fans/followers on internet and financial gains. In this study, it is found that mobile marketing helps to create awareness and to raise sales of company. Nike spends more on mobile marketing as compared to its both rivals and is also getting more profit and brand value than Adidas and Puma. Nike leads in digital market; the company has more fans and followers on internet(Facebook, Twitter and Youtube). Adidas also made strategies for mobile marketing that helped them to raise brand value and profit in recent years. Statistics shows that Puma is relatively far behind in this race. The company should develop strategies better than its rivals to raise its enterprise value and to compete in the world market.
Authors and Affiliations
Muhammad Ali, Noreen M. Din, Mehwish Jamil, Palwisha Ilyas
Keywords
Related Articles
- EP ID EP404283
- DOI -
- Views 105
- Downloads 0
A Study Of Changing Livelihoods Of Odisha’s Coastal Fishing Communities: Reasons And Effects
Fishing and fishing industry are dominant at Puri – a popular coastal town of Odisha. Traditional fishing community that belong to the Kaibarta caste live alongside the Puri beaches and the Chilika Lake. Fishing, process...
Gender equality and ancient Indian culture: A study
This paper demonstrate notion of gender equality, and its nature as well as status of women in ancient Indian culture. Gender equality between men and women means that different behaviour; aspirations and needs of women...
“Academic Achievement of Adolescents Belonging to Different Sociometric Groups:A Comparative Analysis”
Acceptance in the class gives the students a sense of belongingness which develops positive traits in him/or her. The development of such traits is conducive for desirable academic achievement. Academic Achievement has m...
Teaching English Consonants to Spanish Speakers Universidad de Guayaquil
Like many other languages, English also has a wide variation in pronunciation, which not only marks its differences from other languages but also indicates the deviations observed among English speakers of dissimilar bac...
Modelo de autogestión formativa permanente del profesional del Derecho como mediador social
The research responds to the need to achieve the transformation of lifelong professional training of law as a social mediator, to respond to demands related to social conflicts. This led to a diagnosis that was contextua...