Comparative analysis of curricula of associate degree programs in marketing
Journal Title: Revista CEA - Year 2019, Vol 5, Issue 9
Abstract
This work is a comparative analysis of the curricula of associate degree programs in marketing offered by 8 Higher Education Institutions in Colombia registered in the information system of the National Ministry of Education of Colombia. Their study plans and references were compared to establish the courses of interest. Finally, professors in this field participated in a survey. The results show differences in terms of courses per field and number of courses, among other aspects.
Authors and Affiliations
Luz Estella Acevedo-Gutiérrez, Claudio Marco Cartagena-Rendón, Lucia Palacios Moya, Ada Lucía Gallegos-Ruiz-Conejo
Keywords
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- EP ID EP534070
- DOI 10.22430/24223182.1254
- Views 204
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