COMPARATIVE ANALYSIS OF TOPSIS AND FUZZY TOPSIS FOR THE EVALUATION OF TRAVEL WEBSITE SERVICE QUALITY
Journal Title: International Journal for Quality Research - Year 2012, Vol 6, Issue 3
Abstract
The Internet revolution has led to significant changes in the way travel agencies interact with customers. Travel websites provide customers diverse services including travel information and products through the Internet. In practical environments, Internet users face a variety of travel website service quality (TWSQ) that is vague from human beings’ subjective judgments, and most criteria have some degree of interdependent or interactive characteristics. In the face of the strong competition environment, in order to profit by making customers proceed with transactions on the websites, travel websites should pay more attention to improve their service quality. This study discusses the major factors for travel agency websites quality from the viewpoint of users' perception and explores the use of multiple-attribute decision making (MADM) approaches for the evaluation of TWSQ. A comparative analysis of Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and Fuzzy TOPSIS methods are illustrated through a practical application from the websites of five travel agencies. Empirical results showed that the proposed methods are viable approaches in solving the evaluation problem of TWSQ.
Authors and Affiliations
Golam Kabir, M. Ahsan Akhtar Hasin
Keywords
Related Articles
- EP ID EP253813
- DOI -
- Views 97
- Downloads 0
INFLUENCE OF QUALITY INFRASTRUCTURE ON REGIONAL DEVELOPMENT
Quality infrastructure is developed on state level and covers standardization, accreditation, metrology and certification. It is a "hard" part of quality infrastructure. On the regional level there are "soft" factors suc...
A LINEAR PROGRAMMING METHOD TO ENHANCE RESOURCE UTILIZATION CASE OF ETHIOPIAN APPAREL SECTOR
The Ethiopian industrial development strategy is characterized by export-led and labor intensive industrialization. The country is emerging as the most important investment destination in its apparel sector. Thought this...
EXPERIMENTAL ANALYSIS AND ISHIKAWA DIAGRAM FOR BURN ON EFFECT ON MANGANESE SILICON ALLOY MEDIUM CARBON STEEL SHAFT
Burn on/metal penetration is one of the surface defects of metal castings in general and steel castings in particular. A research on the effect of burn on the six ton medium carbon steel shaft for making a roller of cold...
QUALITY MANAGEMENT IN TERMS OF STRENGTHENING THE “THREE LINES OF DEFENCE” IN RISK MANAGEMENT – PROCESS APPROACH
The authors of the paper analyse risk management processes contained in the model considering its longstanding application in many European organisations. The paper also analyses quality management system (QMS) standards...
Concept For Management of End of Life Vehicles Recycling System
This paper presents a general approach to the product conformity assessment which is required by EU New and Global Approach. As an example, some of the results of the project TD-7082B are presented relating to the harmon...