COMPARING THE EFFICIENCY OF DISTRIBUTION METHODS IN HOME APPLIANCE INDUSTRY
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 2, Issue 5
Abstract
Distribution channels strategy is extremely important for the success of business operations in any branch of business. The goal and purpose is to satisfy the consumer and get continued business from him/her. The primary purpose of this qualitative research is to compare the time, cost and physical efficiency of the distribution channel system of a company in home appliance industry. For this purpose, five managers from a world-wide known home appliance producer and seller were surveyed with a survey instrument with open-ended questions and then interviewed on the answers to the questions. Survey and interview questions included questions about the advantages and disadvantages of different distribution channels used by the company. Data were summarized in a table and discussed to propose managerial actions to other managers in similar industries.
Authors and Affiliations
Alma Aličić, BSc| Groupe SEB Vrazova 8, Sarajevo 00387-61-035-947 almica.alicic@gmail.com, Teoman Duman, Ph. D. | International Burch University Francuske revolucije bb 00387-33-944-400 tduman@ibu.edu.ba
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- EP ID EP10286
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