Competitiveness of tourism product: evaluation and approaches to provision
Journal Title: Journal of Geography, Politics and Society - Year 2015, Vol 0, Issue 0
Abstract
The analysis of main components of Ukrainian tourism competitiveness showed the necessity of forming of effective strategically- oriented public policy in this sphere. The most effective means of its implementation is to use competitive strategies based on a combination of strategic and project approach. The basis of its formation is quantitative evaluation of competitiveness in tourism that at the micro level is based on the analysis of two main facilities: tourism product and tourism organization. Marketing approach to destination, which provides the elaboration of complex tourism product, is considered. The activities of management and marketing of destinations are considered as integrity of strategic, project and operational activities. The article proves the necessity of using the project approach, which enables to convert strategic plan into specific goals and programs of territory development.
Authors and Affiliations
Arthur Levytskyy
Keywords
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- EP ID EP290221
- DOI 10.4467/24512249JG.15.007.5163
- Views 148
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