COMPONENT MODELLING AS A TOOL FOR DETERMINING THE RESERVES FOR IMPROVING THE EFFICIENCY OF SALES OF GOODS IN TRADE ENTERPRISES
Journal Title: Держава та регіони. Серія: Економіка та підприємництво - Year 2018, Vol 5, Issue 104
Abstract
The stability of the operation of trade enterprises, the image in business cooperation, and the prospects for sustainable economic development are largely determined by the level of their economic activity and require the creation of an effective system of information and analytical support for the management of commercial activities that can provide a search for potential opportunities for improving the efficiency of sales of goods and profitability of the enterprise. A decisive role in the formation of this system is played by a factor analysis of causal relationships that arise in the process of the sale of goods and the establishment of reserves to increase the efficiency of this process. The purpose of the article is to model the efficiency of the process of sales of goods and to find reserves for its improvement based on the principal component analysis. It is noted that in the trade enterprises, the efficiency of the process of sales of goods is measured by the indicator of the profitability of sales, which is determined by the percentage of profit and net sales to sales of goods ratio. Given the peculiarities of the formation of the profitability indicator, it is proposed to carry out a quantitative assessment of the causal relationships that arise in the process of selling goods, using the methods of multidimensional statistical analysis, in particular, principal component analysis. The system of primary factors determining the change in the profitability of sales of a trading enterprise is formed, which includes indicators of the structure and efficiency of the use of labour resources, items and means of labour, as well as the cost of the main activities. The closeness of the link between the indicators of this system is evaluated and, on the basis of Bartlett’s test of sphericity and Kaiser-Meyer-Olkin measure of sampling adequacy, the possibility of conducting factor analysis by searching for generalizing (latent) factors that form the selected primary factors is confirmed. The relationship between latent and primary factors influencing changes in the profitability of sales in trade enterprises is determined. The regression equation is constructed, which characterizes the dependence of the profitability of sales on the selected factors. On the basis of the obtained equation, factor analysis was carried out and reserves were found to increase the profitability of sales of the two enterprises under study. Defined reserves are the key to improving the competitiveness and sustainable development of these enterprises in a dynamic business environment.
Authors and Affiliations
N. M. Nosach
Keywords
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