Concept of transparency as a component of marketing of Donbas construction companies
Journal Title: Науковий журнал "Економічний вісник Донбасу" - Year 2018, Vol 1, Issue 51
Abstract
The theoretical and methodological principles of the concept of information transparency, publicity as the preconditions of effective marketing communications in the process of researching the prospects of regional development in the conditions of decentralization are generalized. Formulated the peculiarities of its application in the formation of marketing policy. The specifics of the transition from purely advertising presentation of information to target audiences to the system building company image building on the basis of creation of a transparent business environment are determined. The objective possibilities of development of a modern building cluster in the Donetsk region are analyzed in the context of transparency and effective marketing communications between construction companies and their potential reserves, including the state represented by regional and municipal authorities. Positioning of construction products on the market in the conditions of business transparency is offered.
Authors and Affiliations
G. Popova, L. Tokareva
Keywords
Related Articles
- EP ID EP262445
- DOI -
- Views 124
- Downloads 0
Methodical bases of assessment of competitiveness of accounting entities taking into account their industry specifics in Uzbekistan
In article the main tasks of increase in competitiveness of industrial enterprises, the main aspects of assessment of business competitiveness are considered, and also some techniques of rating assessment of competitiven...
Depreciation policy in Ukraine in the system of tax incentives for investment and innovation activity
The article is considered the role of depreciation in the processes of expanded reproduction and stimulation of investment and innovation activity of business entities. The main theoretical positions and world experience...
Use of foreign experience of reimbursement of losses to the population as a result of conflicts and emergencies
In the article experience of the states is analysed in the decision of housing problems and grant of indemnifications to the victims in soldiery conflicts. The general tendencies of compensation of consequences of other...
The influence of globalization processes on strategic development of human capital of industrial enterprises of Ukraine
It has been determined that one of the tools that allows rapid response to changes in the environment, the growth of competition in all spheres of activity is a balanced system of indicators. A characteristic feature of...
Fiscal policy of Ukraine in conditions of decentralization: revenue of local budgets
The article is considered the main trends of gov-ernment decentralization process, as well as interna-tional experience and domestic practice of forming different level of budget revenues. Recommendations and proposals f...