CONCEPTUAL BASES OF CROSS-CULTURAL STUDIES IN CROSS-CULTURAL MANAGEMENT
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 18, Issue 1
Abstract
The conceptual approaches to cross-cultural studies in the context of cross-cultural management are identified and analyzed in this study. The separation of the goals of cross-cultural studies led to the formation of two basic conceptual approaches (the etic-approach and the emic-approach). The etic-approach is aimed to study the universal properties of people’s behavior that exist in any culture, and the emic-approach is aimed to find cross-cultural differences and compare behavioral characteristics of people. External behavior that is observed refers to manifestations of the emic-approach, and the internal factors that determine this behavior are related to manifestations of the etic-approach. That is why a comprehensive study of external manifestations of behavior of cultural bearers and internal factors of their behavior in cross-cultural management unites these two conceptual approaches.
Authors and Affiliations
T. P. Blyznyuk
Keywords
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