CONFIGURATION OF PR-TECHNOLOGIES COMPONENTS IN THE RESTAURANT BUSINESS
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 3
Abstract
Authors have conducted the research about the configuration of the components of PR in the restaurant business. The main PR instruments, which are most often used in the external and internal marketing environment of the restaurant business, are analyzed. The specifics of the main groups of PR instruments of marketing communications at different stages of the marketing activity of the restaurant business are determined.
Authors and Affiliations
O. M. Vovchanska, L. O. Ivanova, N. R. Baluk
Keywords
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- EP ID EP577211
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