Considerations in Managing B2B Brand Strategies
Journal Title: Revista Romana de Statistica - Year 2014, Vol 62, Issue 4
Abstract
Brand is one of the most effective communication tools available but often it is not used that carefully in companies. Brands creation is a long term investment to increase shareholder value. Brand strategy, part of brand five steps process, needs to build on the positioning, mission, value proposition, promise and frame. These parts of the brand strategy are explained in this article.
Authors and Affiliations
Andrei BUIGA
Keywords
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