CONSOLIDATING MARKETING INFORMATION FOR THE INTEGRATED CORPORATE LOGISTICS SYSTEMS MANAGEMENT
Journal Title: Економіка розвитку - Year 2014, Vol 72, Issue 4
Abstract
Peculiar features of the integrated corporate logistics systems management information support have been identified and theoretical substantiation of its parameters has been provided. Procedures of marketing information consolidation with their division into internal and external consolidation have been proposed to be used as a basis for such support. Differentiation of the synthesis stages and the use of the integrated logistics corporate structure management system have been proved to stipulate a corresponding differentiation of its information support. A generalized scheme of the proposed management system information support has been constructed to perfect the viable system model. The inherent in the viable system model nesting has been used as a basis for marketing monitoring and audit subsystems.
Authors and Affiliations
К. Berezovskyi , D. Pylypenko
Keywords
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