Abstract

India is one of the leading oil seed producing countries in the world. Mustard is the main oilseed crop in India. India is the third largest mustard seed producer in the world. Efficient marketing of mustard plays an important role in the oil-seed economy of the country. But there are so many constraints in the marketing of mustard in our country. The study was undertaken with the objective to identify the problems faced by mustard growers during marketing and suggest the measures for efficient marketing system in Morar block of Gwalior district (Madhya Pradesh). A multistage stratified random sampling technique was adopted to select the block, the cultivators, market and different marketing function involved in mustard marketing in district Gwalior. Morar block of Gwalior district was selected purposively for the present study. Farmers expressed a number of constraints, the study reveals that price fluctuations of mustard were the main problem expressed by 90% of the sample farmers and late payment was least problems faced by farmers at the mandi or selling points which were reported by 20.00 per cent mustard growers which were ranked as the last constraint. The marketing of mustard oil and cake should be improved in the study area or enhance the export of mustard oil after adopting suggestions which were given by the researcher.

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