Consumer Acceptance of Location Based Services in the Retail Environment
Journal Title: International Journal of Advanced Computer Science & Applications - Year 2013, Vol 4, Issue 12
Abstract
Smartphones have become a commodity item. In combination with their seemingly infinite extensions through mobile applications, they hold great economic potential for businesses. Location Based Services (LBS) take advantage of their portability by providing relevant information to the user regarding their location. Utilizing the user’s position to create personalized location-specific marketing messages enables businesses to yield value for their customers. The main objective of this paper is to identify factors, which influence the acceptance of LBS apps in the context of retail since there is a lack of research in this field. A qualitative research approach was chosen to investigate the relevant variables. Based on the conducted interviews, theories were derived and verified against further data retrievals. Similar to findings of previous research the factors ease of use (usability) and usefulness were confirmed as being crucial in forming consumers’ attitudes.
Authors and Affiliations
Iris Uitz, Roxane Koitz
Keywords
Related Articles
- EP ID EP126315
- DOI 10.14569/IJACSA.2013.041218
- Views 108
- Downloads 0
Balancing a Sphere in a Linear Oscillatory Movement through Fuzzy Control
The following paper describes an intelligent control problem, which depends on the balance of a metallic sphere on a beam, that oscillates in only one point, localized in the middle of the beam, using it for the ba...
Visualizing Computer Programming in a Computer-based Simulated Environment
This paper investigated the challenges presented by computer programming (sequential/traditional, concurrent and parallel) for novice programmers and developers. The researcher involved Higher Education in Computer Scien...
Privacy Preserving Data Publishing: A Classification Perspective
The concept of privacy is expressed as release of information in a controlled way. Privacy could also be defined as privacy decides what type of personal information should be released and which group or person can acces...
Priority Based Dynamic Round Robin (PBDRR) Algorithm with Intelligent Time Slice for Soft Real Time Systems
In this paper, a new variant of Round Robin (RR) algorithm is proposed which is suitable for soft real time systems. RR algorithm performs optimally in timeshared systems, but it is not suitable for soft real time system...
Aggregation Operator for Assignment of Resources in Distributed Systems
In distributed processing systems it is often necessary to coordinate the allocation of shared resources that should be assigned to processes in the modality of mutual exclusion; in such cases, the order in which the sha...