CONSUMER BUYING INTENTIONS TOWARDS SMARTPHONES : A CONCEPTUAL FRAMEWORK
Journal Title: IJAR-Indian Journal of Applied Research - Year 2018, Vol 8, Issue 1
Abstract
This study aims to investigate the different factors affecting buying intensions of customers towards smart phones. A conceptual model is developed that extrinsically and intrinsically affect the purchase decisions of the customers. An extensive use of literature review is considered for better analytical research. The research aims to overcome the gap of understanding the concept of buying intensions for smartphones which motivates customers in making the purchase decision. This study provides valuable insight into consumer behavior regarding Smartphones demand by examining the factors that influence customers’ demand for using and owning them. The findings of the study identifies Product Feature, Price, Social influence, Brand Name and Convenience factors which affects the buying motives for Smartphone.
Authors and Affiliations
A. Manimekalai, Dr. K. Ramesh
Keywords
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