CONSUMER PERCEPTION TOWARDS HATSUN AGRO PRODUCTS LIMITED, CHENNAI – A CONCEPTUAL STUDY
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 10
Abstract
The study is about the consumer perception towards Hatsun Agro Products (HAP) is a dairy products with special reference to Chennai city. This study brings the information culled from various sources, it includes different sources of delectable Indian milk delicious products like hatsun curd, hatsun paneer, hatsun ghee, hatsun butter, hatsun dairy whitener, hatsun skimmed milk powder, etc., and it gives the information from different regions of the country. From the ancient time onwards, India is popular for preparing a wide variety of milk delicious. It is an unending process, an array of sweets are made from different regions of the country. The milk‟s perishable taste has overcome. The processing aim is to extend the shelf life of milk. Thus the various diverse methods has been developed to prepare as well as to preserve milk. 50-55% of milk produced in India is converted into variety of milk products, using some processes such as coagulation, desiccation, fermentation etc., Even though 46% of the milk produced is consumed as liquid milk, its consumption can be stimulated. Milk plays an important role in national diet as well as in day today life. In households, the milk is preserved for 24 hours by repeated boiling, also it is soured by adding lactic contents to it, which brings an acid taste, particularly in hot climate and called as buttermilk.
Authors and Affiliations
M. Arun Kumar, D. Akash And S. Arul Krishnan
Keywords
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