slugTechnology Transfer: A Study of Export Marketing of Sanganer Printing Apparels
Journal Title: International Journal of Management, IT and Engineering - Year 2012, Vol 2, Issue 6
Abstract
The National Strategy for Manufacturing prepared by the National Manufacturing Competitiveness Council (NMCC) has indicated that the decade 2006-2015 will be the decade of Manufacturing for India, with the aim of an average growth rate of 12 – 14 percent in manufacturing. It has also been suggested that the policies of Government should focus on the growth of labour intensive sectors (like Handicrafts), which also enjoy a competitive advantage. To provide an impetus to the growth of this industry, there is need for substantial augmentation in the overall Plan allocations for the Handicrafts sector, based on the felt needs of different segments of the sector. Block printing is the finest art of Rajasthan which has international demand since many years. Many exporters and manufacturing units and employment is depends on this sector, slowly and gradually technology is taking place in this sector. The joint ventures and innovation is also coming much faster. The study is analyzing the sector performance from year 2005 to 2010 including the effect of financial crisis. This study is important to investigate the growth and the contribution of sanganer printing apparel industry by introducing new technologies and advancement. The inferences will be taken through ANOVA. This study also the future perspective and growth path of this sector that how the demand is affected with these indicators of strategies. As suggested by A.K.Singh, chairman of working group and secretary, ministry of textiles (Report of working group from planning commission, December 1, 2006) Indian traditional apparel and handloom sector need a prior attention to focus on innovation, research and development to enhance exports at the international level because this sector has a bright future opportunity and this plays an important role in overall income and employment generation of the country.
Authors and Affiliations
Suresh Kumar Sharma And Hemlata Manglani
Keywords
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