Consumer Perception towards Natural Beauty Productsw.r.t. Environmental Strategies
Journal Title: International Journal of Engineering and Science Invention - Year 2017, Vol 6, Issue 11
Abstract
A fundamental premise of sociological approaches to entrepreneurship is that social context shapes the likelihood of entrepreneurial activity, beyond any effects of individual characteristics. This paper presents the systematic study of the effects of environmentally sustainable eco-green strategies used by entrepreneurship by today’s online digital as well as offline in-store marketers that have become “Greenpreneurs” and have led to transitions in New business ventures at a mammoth level, thereby proving it to be a Win-Win-Win (W.W.W.) : Greenpreneur. Customer. Society (G.C.S) for Ecologically Responsible Relationship Strategy minimizing the environmental degradation and understand factors that can be perceived as entrepreneurial opportunities, to pursue them in existing as well as new venture as well. This research study tries to find out the improvements in reducing pollution, opening up promising new paths by entrepreneurship community to address vital questions. For example, by combining a particular green friendly marketing strategy for a new product, which is yet to be launched, and educating the society or spreading awareness through their promotions and working to contribute methodologically to the field of entrepreneurship by becoming “Greenpreneur”. Alternatively, strategy can be to use the education of an entrepreneur (individual level) to infer the awareness and perception of internal and external customers. The possibilities to provide analyses on entrepreneurs and nonentrepreneurs with similar skills and experiences over time help to pinpoint the elusive concept of “Societal costs”, which is often put forward in theoretical and empirical work as well as in documents. Although societal cost is frequently mentioned, as a possible explanation for empirical findings, there has been little research to date that explicitly investigate the existence, magnitude, and effects of ecologically sound and environmentally safe strategies in marketing for chosen product categories and brands by Entrepreneur in adapting and adopting for the business ventures.
Authors and Affiliations
Dr. Aparna Goyal, Dr. Sanjeev Bansal
Keywords
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