Consumer Perspective upon the Marketing of Online Surveys
Journal Title: International Conference on Marketing and Business Development - Year 2016, Vol 0, Issue 1
Abstract
More and more organizations are conducting online surveys as often as they can, no matter if they are for profit or non-profit organizations, even politicians use them in order to discover the behavior of their followers and not only. Companies are much preoccupied to deploy online surveys, irrespective if the surveys are just online or mobile ones. The mobile electronics, like laptops, tablets, smart phones have by far pushed the boundaries, allowing the organizations to reach their potential and actual customers anywhere and anytime of the day or night, as long as they have an internet connection. The mobile apps have changed the lives of how we interact and we conduct our lives. Some of the main objectives of this research are focused on analyzing the basic concepts about online surveys, mobile marketing and applications, and chiefly aimed at mobile surveys assessing the impact of this tool in the levels of the user's perspective and satisfaction. In this paper, we will conduct a research with a view to investigating how consumers perceive, interact and answer to online surveys and especially to mobile surveys. If the most online surveys are considered by many to be just spam emails, we want to find what triggers the impulse of answering mobile surveys and what kind of incentives those who answer want to receive.
Authors and Affiliations
Larisa Boboc, Daniel Moise
Keywords
Related Articles
- EP ID EP269846
- DOI -
- Views 106
- Downloads 0
Marketing Trends in the Online Retailing of Books in Romania
The goal of the research presented in this paper is to identify the marketing trends in the online retailing of books on the Romanian market. The main objectives of the research refer to the exploration of the present tr...
Interaction between Firms in New Product Development
This work-in-progress paper, through an exploratory case study, investigates how two industrial companies, operating in different sectors, start a business relationship. One company, named Antrox, operates in the lightin...
Play to Save the World – Triggering Social Change through Games
While games have been usually associated with pure fun for the sake of it, social isolation, procrastination and the lack of a greater purpose anchored in reality, lately they have shed partly these attributes through de...
Student Satisfaction, an overview of educational services quality - The Case of Bucharest University of Economic Studies
The main goal of this manuscript is to provide an assessment of the educational services quality by measuring the BUES student satisfaction. Though the starting point is represented by the classical models of quality ev...
Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company
In this article, we aim to develop a theoretical presentation about the concept of direct marketing strategy in all its forms, tools and techniques used for the development and implementation of direct marketing strategi...