CONSUMER PREFERENCES in Skierniewice WHILE PURCHASE OF BUTTON MUSHROOMS

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CONSUMER PREFERENCES in Skierniewice WHILE PURCHASE OF BUTTON MUSHROOMS

Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2018, Vol 0, Issue 5

Abstract

The aim of the study was, based on surveys, to learn about consumer preferences when buying button mushrooms. In Poland, when the consumption of vegetables decreases, the consumption of mushrooms increases, however its level is about two times lower than the EU average. In the first half of 2018, 347 consumers were surveyed in Skierniewice shops and at the local farmer’s market in order to learn about the factors affecting the purchase and consumption of mushrooms. Only twenty people from the population surveyed said they did not eat button mushrooms. Most of the respondents consume them, occasionally or once a month, respectively 46.1 and 41.8% of the answers. Most willingly, the respondents bought mushrooms in 500-gram packs 52.9% indications and in bulk 28.4% of responses. The factors limiting the purchase of button mushrooms indicated the bad appearance of them, 53.2% of responses, and too high price 30.0% responses. Of the population studied, only 139 people buy processed button mushrooms.<br/><br/>

Authors and Affiliations

Krzysztof Zmarlicki, Piotr Brzozowski

Keywords

EP ID EP403239
DOI 10.5604/01.3001.0012.6715
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