Consumers Attitudes toward Marketing Deception in Advertisement: An Empirical Study in Irbid City- Jordan
Journal Title: Saudi Journal of Business and Management Studies - Year 2017, Vol 2, Issue 3
Abstract
Abstract: This study has been set to explore marketing deception, (i.e. unethical marketing behavior), as it relates to advertisement element, from the consumer perspective. The study examines how far consumers realize and accept marketing deception. The study is based on a judgment sample of (899) respondents drawn from main shopping centers in the city of Irbid. The sample can also view as "Mall Intercept" sample. Respondents were taken from the age group of (18) year and above as these categories are considered mature enough. Keywords: Marketing; Advertisement; Jordan
Authors and Affiliations
AkifYousef Al-Zyadat
Keywords
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