Internet Banking: An Empirical Study of Customers Perception in NCR, India
Journal Title: Saudi Journal of Business and Management Studies - Year 2017, Vol 2, Issue 5
Abstract
Abstract: The purpose of this paper is to know the perception of the customers’ towards dimensions of E-banking between public and private banks across Accuracy, Cost Effectiveness, Efficiency, Accessibility and Easy to use.A convenience sampling technique was used to recruit 320 customers through a well designed questionnaire from three Public Banks i.e. SBI, Punjab National Bank and Bank of Baroda and three Private Banks i.e. ICICI, HDFC and Axis Bank of NCR, India. The questionnaire is representing the desired range of demographic characteristics e.g. Gender, Age, and Occupation. Data has been analysed by reliability analysis, factor analysis, descriptive analysis and Independent Sample t-test.This research showed that all dimensions of E-banking i.e. Accuracy, Cost Effectiveness, Efficiency, Accessibility and Easy to use indicate significant difference between Public and Private Banks of NCR, India. Keywords: E-Banking, Customer Perception, Public and Private Banks, T-test
Authors and Affiliations
Fozia .
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