Consumer’s position on the market based on PETER. Andreas Thiel’s “Creative Monopoly” Theory

Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2017, Vol 18, Issue 3

Abstract

The aim of the article was to identify the consumer’s position in the market, where the exchange of products and services occurs, as described in the company competitiveness theory and Peter Thiel’s “creative monopoly” published in the book “Zero to one”. The author, however, derives his theory on his own economic experience, rather than on theories and scientific descriptions. Thiel critically refers to the phenomenon of competition, as a creative determinant of entrepreneurship development. Oppositely, he argues that it is the creative monopolistic behaviours that lead to development on the market. The content of the article is based on the analysis of literature sources, leading to the hypothesis that the monopolistic position of an enterprise, in addition to the many values of the product delivered, can limit the consumer’s rights and limit his freedom. This is exemplified by Google operations.

Authors and Affiliations

Wiktor Widera

Keywords

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  • EP ID EP240551
  • DOI 10.5604/01.3001.0010.6490
  • Views 67
  • Downloads 0

How To Cite

Wiktor Widera (2017). Consumer’s position on the market based on PETER. Andreas Thiel’s “Creative Monopoly” Theory. Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie, 18(3), 105-117. https://europub.co.uk/articles/-A-240551