CONTROL OF ORGANIZATIONAL-ECONOMIC METHODS IN PRICING OF AUTOTRANSPORT ENTERPRISES

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CONTROL OF ORGANIZATIONAL-ECONOMIC METHODS IN PRICING OF AUTOTRANSPORT ENTERPRISES

Journal Title: Науковий погляд: економіка та управління - Year 2018, Vol 3, Issue 61

Abstract

The activities of enterprises engaged in passenger road transport depend on sectoral and local characteristics. Controlling the investment activity of motor transport enterprises should be built with taking into account the specifics of a particular industry or the territorial market. In particular, enterprises engaged in passenger road transport in the city of Kiev are in the legal field, which is determined by the relevant regulations of the Kiev City Council and the Kiev City State Administration. Today, there is a need to improve the approaches to the development of the material and technical base of carriers in terms of controlling organizational and economic methods, taking into account local and sectoral peculiarities. For motor transport enterprises which operating under regulated tariffs, there is a special relationship between pricing policies and investment activity that reflects the industry’s specific attraction of investment resources. Taking into account the existing scale of payment methods for travel, it becomes necessary to pay attention to such object of controlling, as distribution of incomes. There is a need to improve the methodology for distributing revenues in combined travel tickets between different modes of transport and carriers. Since today the technique is not approved, it is proposed to distribute revenues in universal travel tickets with the same cost of arrival in all modes of transport in proportion to the actual number of trips by each mode of transport. Controlling organizational and economic methods in the marketing activities of motor transport enterprises, and in particular pricing, is a necessary tool for defining imperfect methodological approaches, the use of which lowers the financial results of carriers. From the point of view of controlling organizational and economic methods for an enterprise that executing passenger carriage in the city of Kyiv at regulated tariffs, it is necessary to improve the methodological approaches to tariff setting and to determine the value of the investment program.

Authors and Affiliations

Olga Zaiats

Keywords

EP ID EP450147
DOI 10.32836/2521-666X/2018-3-61-7
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