Corporate culture as a direct competitive benefit
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 1, Issue
Abstract
This paper explores empirical research and academic articles devoted to the development of a corporate culture with external and internal influences, important components of positive corporate culture and the impact of culture on the effective formation of strategy, structure and processes. It is investigated how corporate culture influences the competition under other equal conditions. The types of corporate culture and ways of development are analyzed. The necessity of investing funds in corporate culture development is substantiated. The role of communications in the development of corporate culture at the enterprise is generalized. The influence of corporate culture on the firm's performance is determined. Corporate culture in organizations is projected through the way that the managers treat the employees.
Authors and Affiliations
Yevheniia Makazan
Keywords
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