CORPORATE IMAGE AS A KEY FACTOR OF PRESENTATION OF THE COMPANY'S INNOVATIVE ACTIVITIES
Journal Title: Journal L`Association 1901 SEPIKE - Year 2018, Vol 1, Issue 20
Abstract
To compete successfully in Industry 4.0 modern companies must manage professionally and their innovative image. Its competent management is in the corporate PR domain. The article presents the ways to maintain the image in the public sphere based on a nationally representative survey of the top managers and owners of 1000 Bulgarian companies.
Authors and Affiliations
Yanica Dimitrova
Keywords
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- EP ID EP317521
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