Cosmetic Marketing
Journal Title: International journal of Emerging Trends in Science and Technology - Year 2015, Vol 2, Issue 10
Abstract
Pharmaceutical industries today are spending a huge lot of money on marketing. It can be observed that marketing is more commercial with increasing time period. Many strategies are followed in marketing of the pharmaceutical products. Innovation of optimising economy of a pharmaceutical product depends upon the method followed which would result in the effectiveness of marketing. This is the generation of electronic gadgets and media, so the first screen-“the screen where person first views his messages” is the Smartphones’ or the tablet’s screen. We can increase the sales of a product by targeting the first screen of large group. There are applications like “What’s app”, “We chat”, “facebook” etc which are widely used by the people. By generating the messages which include details of the products to be marketed we can ensure that the product details reach as many people as possible at lower cost. This method may prove effective in reducing the cost of marketing which in turn would reduce the final cost of the product.
Authors and Affiliations
Archana H Veeramreddy
Keywords
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