Cracking the India code: Can Swami Vivekananda come to Ikea’s rescue
Journal Title: Journal of Management Research and Analysis - Year 2018, Vol 5, Issue 4
Abstract
Acknowledging and adopting cultural diversity is one the of the most important traits of robust organizations who have permeated globally This stands true for organizations like Google which advocates open access and rights for netizens globally and yet manages to thrive in a controlled economy like China Still cultural competence and understanding the environment we work in forms the very crux of survival of multinational organizations Ikea which has recently started India operations faces this dilemma and cultural competence can become a deciding factor in its successful existence It is here that Swami Vivekananda can come to its rescue and provide some valuable lessons to IkeaKeywords Cultural diversity Ikea Diversity Integration Retail India
Authors and Affiliations
Chandni Mehta
Keywords
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- EP ID EP514310
- DOI 10.18231/2394-2770.2018.0069
- Views 100
- Downloads 0
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