Creating Shared Value – Theoretical Shortcomings and Ways to Overcome them in Practice
Journal Title: Journal of Corporate Responsibility and Leadership - Year 2018, Vol 0, Issue 2
Abstract
In the article the concept of Creating Shared Value (CSV) is shown as a result of an ongoing debate and evolution of the idea of social responsibility of the business. The critical analysis of CSV is presented with the focus on theoretical limitations. The case of Madécasse company is described to illustrate how the weaknesses of CSV can be remedied on a practical level. Basing on the case analysis the four principles can be formulated as a preliminary list of conditions that help introducing CSV by companies: societal values presence, social goals introduction into business architecture, strong relationships with local markets, and wide cooperation net building.
Authors and Affiliations
Dominika Mirońska, Inga Steuwe
Keywords
Related Articles
- EP ID EP542084
- DOI 10.12775/JCRL.2018.013
- Views 126
- Downloads 0
Environmental Strategy in Business: Green Marketing Communication
The aim of the paper is to explore the issues of green marketing and green marketing communication. The growth of environmental sensitivity is a driving force for change towards new policy tools and environmental econo...
Genetic Determinants of Human Nature and their Consistency with Human Hedonism
This paper presents the synthetic sociobiological concept of human nature as devised by Edward Wilson and then expanded by Richard Dawkins and Robert Trivers, which on the one hand is subjected to critical analysis, and...
Post-graduate Managerial Education in the Field of CSR
Purpose: Article shall review the competency development opportunities and managerial education in CSR-related activities. Based on the review of available postgraduate studies in the field of CSR in Poland, the aim of t...
Motives for consideration of CSR concept assumptions for building a business strategy
This paper constitutes an attempt of synthetic description of changes in the approach to the process of building a business strategy, which have been established recently and still increase. They are connected, to a grea...
Ecological Awareness of Future Managers
Purpose: Ecological awareness is an ambiguous term, differently defined in the literature. In broad terms, it can be understood as the entirety of the ideas, values and opinions about the environment as the place of huma...