CREATION OF DIFFERENTIATED STRATEGY IN THE INDUSTRIAL ENTERPRISE DEVELOPMENT
Journal Title: Ринкова економіка: сучасна теорія і практика управління - Year 2017, Vol 16, Issue 1
Abstract
A classification of strategies types for industrial enterprise diversification in the context of business globalization was proposed. Six types of reference business develop¬ment strategies, the realization of which is possible in the case when business entities have their development in a particular market with specific products within a particular industry, were considered.
Authors and Affiliations
V. І. Zаkhаrchеnkо, F. М. Al-Shargi
Keywords
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