CREATIVE APPROACH TO CARRYING OUT THE ADVERTISING CAMPAIGN OF THE ENTERPRISE
Journal Title: Молодий вчений - Year 2017, Vol 3, Issue 43
Abstract
In the article the essence of the creative approach to the advertising campaign of the enterprise is considered. The main stages of developing an advertising campaign are outlined. The specifics of advertising appeals for promotion of various groups of goods are considered. The introduction in the work of the marketing department of various artistic tools to increase the emotional impact on the consumer.
Authors and Affiliations
K. V. Liganenko
Keywords
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