Creative Direct Marketing Approach to Deal with Child Marriage Problem: A Case Study of the Village Montola
Journal Title: Saudi Journal of Business and Management Studies - Year 2018, Vol 3, Issue 6
Abstract
Abstract:Bangladesh has the second highest prevalence rate of child marriage. Atthe village MontolaofMonohardiupazilainNarshindi district, child marriage is still a bad custom. NGOs are not successful enough withtheirtraditional practices.Actually, creativity is in need at this juncture.This study, which is dominantly qualitative in nature, suggests some creative direct marketing approach. With the help of focus group discussion and direct observation, this study found some core causes of child marriage e.g., poverty, lack of education and social norms or tradition and therefore, suggests successful girl’s voice, union parisad’s seminars on health complicacy due to child marriage, melodious songs in hut on hutbar, drama or jatrapala etc. Keywords: Child marriage, NGOs, Direct marketing, Creativity.
Authors and Affiliations
Jannatul Ferdous
Keywords
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