Creativity and Innovation for Enterprising Entrepreneurship
Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 3
Abstract
Innovation is outcome of creativity and a key to become successful entrepreneur. An innovator could become successful entrepreneur, as innovation is backbone of entreneurship. The products in the market are representing a particular segment with its innovativeness. The products in automobile, telephone services, food and beverages, automation, consumables or likewise in same range are in market with its separate entity because of their innovativeness. A motorbike with identical features and capacity manufactured by different manufacturers has their separate class of customers and existence in market because of innovativeness in all the product range. The innovativeness requires intellectuals because it supports creativity. An innovative entrepreneur is always a good leader and visionary. The Pen drives with 170 GB capacity at Rs 300/ is not only innovation in computer hardware technology but it is creativity in the field of application of technology for common man at affordable price. The innovativeness and creativity is directly co-related with an entrepreneur’s vision. An entrepreneur is always aware, enthusiastic analyzer. The success of an entrepreneur and building of successful entrepreneurship is depending on innovation of the person concern.
Authors and Affiliations
Dr. Santosh Sadar
Keywords
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