CSR as an Inclusive Tool of Public Relations -A Case Study of Tata
Journal Title: International Journal of Humanities and Social Science Invention - Year 2017, Vol 6, Issue 3
Abstract
Tata Group, a global enterprise was founded by Jamshedji Tata in the year 1868. The conglomerate is headquartered in India. The company comprises over 100 liberated functioning businesses. Tata Sons is the main parent and major investment stock company and also the promoter of various other Tata companies. Tata as a company believes in providing quality products and services to its customers. But at the same time they also maintain good employee relationship through loyalty programs and initiatives. They have maintained their relation with their staff and clients by using corporate communication and corporate social responsibility. Tata Company give more importance to maintaining good relation with the staff inside the firm by providing them various facilities and maintain their goodwill in the market with their clients. The company believes corporate social responsibility (CSR) is an analytical undertaking that is at the heart of everything that it does, how it thinks and what it is. The group is committed to incorporating ecological, societal and moral principles into the central business objectives, thereby enriching long-term stakeholder value and touching the lives of over a quarter of the world's population. The main objective of the study is to find out how Tata uses its corporate social responsibility initiatives as a public relations strategy for sustainable business growth and development opportunities which ultimately promotes goodwill and reputation of the company.
Authors and Affiliations
Ankita Singh, Asst. Prof. Amutha Manavalan
Keywords
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