CSR as an Inclusive Tool of Public Relations -A Case Study of Tata

Abstract

Tata Group, a global enterprise was founded by Jamshedji Tata in the year 1868. The conglomerate is headquartered in India. The company comprises over 100 liberated functioning businesses. Tata Sons is the main parent and major investment stock company and also the promoter of various other Tata companies. Tata as a company believes in providing quality products and services to its customers. But at the same time they also maintain good employee relationship through loyalty programs and initiatives. They have maintained their relation with their staff and clients by using corporate communication and corporate social responsibility. Tata Company give more importance to maintaining good relation with the staff inside the firm by providing them various facilities and maintain their goodwill in the market with their clients. The company believes corporate social responsibility (CSR) is an analytical undertaking that is at the heart of everything that it does, how it thinks and what it is. The group is committed to incorporating ecological, societal and moral principles into the central business objectives, thereby enriching long-term stakeholder value and touching the lives of over a quarter of the world's population. The main objective of the study is to find out how Tata uses its corporate social responsibility initiatives as a public relations strategy for sustainable business growth and development opportunities which ultimately promotes goodwill and reputation of the company.

Authors and Affiliations

Ankita Singh, Asst. Prof. Amutha Manavalan

Keywords

Related Articles

Marriage Problems of Widow’s Daughter in Hindu Community: A Study

In India, marriage problem is becoming a more serious due to more expectations of both groom and bride’s and it is increasing day by day. In this study, researcher is going to highlight the marriage problems of widow’s d...

The Usa-China Trade War : Import Restrictions From The International Trade Law

The aggressive restriction on importing service and goods by the USA has led the world into a modern warfare, a trade war era. The USA started the trade war by increasing the import tariff of steel from China by 25% afte...

Physical Aspects of The Kalimpong District, Darjeeling Himalaya: Understanding From A Geographical Perspective

Geographically, the Kalimpong District in Darjeeling Himalaya is that pocket that exists in vicinity of Nepal, Darjeeling, Bhutan and its foothill Duars, Sikkim and transnational Teesta River. A mountain environment has...

Relationship between Leisure Constraints, Leisure Motivation, and Leisure Satisfaction: A Case Study of Junior Colleges in Southern Taiwan

This study aimed to investigate the relationships between leisure motivation, leisure constraints, and leisure satisfaction in junior college students participating in leisure activities. The research was conducted at ju...

Language Factors in the Transition from Pre-School to Lower Primary School in Nyeri South District, Nyeri County Kenya

The transition of children from pre-school to primary school is not a single event of change with not just immediate but also, far reaching consequences. Language factors and specifically the language of instruction is a...

Download PDF file
  • EP ID EP404850
  • DOI -
  • Views 79
  • Downloads 0

How To Cite

Ankita Singh, Asst. Prof. Amutha Manavalan (2017). CSR as an Inclusive Tool of Public Relations -A Case Study of Tata. International Journal of Humanities and Social Science Invention, 6(3), 73-79. https://europub.co.uk/articles/-A-404850