Cultural and linguistic peculiarities of English advertising
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2017, Vol 26, Issue 2
Abstract
The article describes specific features of English advertising. The concept, structure and functions of advertising are studied. The most frequent mistakes and new translation techniques of English advertising are described.
Authors and Affiliations
В. О. Яблочнікова
Keywords
Related Articles
- EP ID EP460740
- DOI -
- Views 114
- Downloads 0
Time mode in the architectonics of the stories of Nina Bichuia
The article analyzes the features of temporary organization of the narrative of art prose by Nina Bichuia. It is proved that the chronos of the writer’s works, together with the topos, create an integral artistic and aes...
The impact of isolants on the pragmatic meaning of the segmented sentence (on the basis of French fiction discourse)
The present paper focuses on the study of pragmatic features of segmented sentences where the theme is combined with an isolant. The goal of the analysis is to determine additional shades of meaning in comparison with se...
The language in the anthropologicalhermeneutic dimension
The article analyzes the specifics of language in the anthropological-hermeneutic dimension. The opinions of famous philosophers at anthropology, from Aristotle to the present, has been studied. It is proved that the phe...
Psycholinguistic analysis of a maniac as a fiction character (based on Thomas Harris’s novel «The Silence of the lambs» and Stephen King’s novel «Misery»)
The article deals with the psycholinguistic characteristic of a maniac as a fiction character considering such parameters as sentence length, coefficient of lexical diversity, coefficient of aggression and embolus coeffi...
Question Test as the Main Means of Distinction between Theme and Rheme
The article summarizes the researches of the actual division of sentence of ХІХ – ХХІ cent. and specifies five means of theme-rheme demarcation. These means are different for different languages as well as for different...