Cultural Mega-Events as an International, Cultural, and Political Tool
Journal Title: Codrul Cosminului - Year 2017, Vol 23, Issue 2
Abstract
This article is an attempt to offer a conceptual understanding of various kinds of mega-events and to determine their significance as an instrument of the official international cultural policy. The article examines scientific approaches to understanding and classification of mega-events. The case studies focus on such mega-events as international cross-cultural years and cultural forums. The fact that the official foreign policy of¬ten defines and shapes the goals of mega-events proves their value in establishing and promoting a positive international image of the country. Recent Russian experience in organizing cross-cultural years is examined to discuss positive and negative socio-cultural impact.
Authors and Affiliations
Julia Nikolaeva, Natalia Bogoliubova, Vladimir Fokin, Pavel Klevtsov, Elena Eltc
Keywords
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